Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
Learn more about the Department of Management and Marketing.
Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.
I am majoring in marketing and management because I found both majors to be very practical and applicable in real life. In our subjects we use recent case studies and assignments that encourage students to think critically and understand how the concepts taught could be applied to different circumstances and business contexts. I love the unlimited creative reign in my marketing classes.
Current Bachelor of Commerce student
Melbourne Global Scholars Awardee
Sample course plan - Bachelor of Commerce1
Major in Marketing
|Year 1||Semester 1||Introductory Microeconomics||Quantitative Methods 1||Principles of Finance||Breadth|
|Semester 2||Introductory Macroeconomics||Accounting Reports & Analysis||Principles of Marketing||Breadth|
|Year 2||Semester 1||Organisational Behaviour||Commerce Elective||Commerce Elective||Breadth|
|Semester 2||Market and Business Research||Commerce Elective||Commerce Elective||Breadth or Commerce Elective|
|Year 3||Semester 1||Business Judgement||Commerce Elective||Commerce Elective||Breadth|
|Semester 2||Level 3 Marketing||Level 3 Marketing||Commerce Elective||Breadth or Commerce Elective|
|Commerce Electives||Breadth or Commerce Electives|
1This is a sample course plan only. Subjects offered may change from year to year. You will be advised of current subject offerings prior to subject selection and enrolment.