Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.

Learn more about the Department of Management and Marketing.

Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.

Emma GovanI chose Melbourne Commerce because I wanted a highly regarded, world class degree that would challenge me to think outside the box and broaden my knowledge in a range of areas. I believed that the University of Melbourne would open the most doors and provide varied opportunities for enrichment and experience. Overall, the BCom has given me a better perspective of the business world and provided me with the skills required for in-depth analysis and research.
Emma Govan
BCom graduate; now works at PwC Australia

Marketing subjects as breadth

Sample course plan - Bachelor of Commerce1
Major in Marketing

Year 1 Semester 1 Introductory Microeconomics Quantitative Methods 1 Principles of Finance Breadth
Semester 2 Introductory Macroeconomics Accounting Reports & Analysis Principles of Marketing Breadth
Year 2 Semester 1 Organisational Behaviour Commerce Elective Commerce Elective Breadth
Semester 2 Market and Business Research Commerce Elective Commerce Elective Breadth or Commerce Elective
Year 3 Semester 1 Level 3 Marketing Commerce Elective Commerce Elective Breadth
Semester 2 Level 3 Marketing Level 3 Marketing Commerce Elective Breadth or Commerce Elective

Key

Core Marketing Major Breadth
Commerce Electives Breadth or Commerce Electives  

1This is a sample course plan only. Subjects offered may change from year to year. You will be advised of current subject offerings prior to subject selection and enrolment.