Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
Learn more about the Department of Management and Marketing.
Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.
I chose Melbourne Commerce because I wanted a highly regarded, world class degree that would challenge me to think outside the box and broaden my knowledge in a range of areas. I believed that the University of Melbourne would open the most doors and provide varied opportunities for enrichment and experience. Overall, the BCom has given me a better perspective of the business world and provided me with the skills required for in-depth analysis and research.
BCom graduate; now works at PwC Australia
Majoring in marketing
The minimum subject requirements for a major in marketing are listed below, with elective subjects also listed. Click on a subject to view the subject listing in the University Handbook, including information about prerequisite studies and assessment
First year subjectsIntroductory Macroeconomics
Quantitative Methods 1
Elective subject:Principles of Marketing
Second year subjectsOrganisational Behaviour
And one of:Introductory Econometrics
Quantitative Methods 2
Market and Business Research
Business Decision Analysis
Elective subjects:Consumer Behaviour
Third year subjects
Three subjects chosen from:Advertising and Promotions
Service and Relationship Marketing
Marketing and Society
Sample course plan#
Double major in marketing and management with APAC accredited breadth sequence in psychology. Click on the subjects below to see the relevant description in the Undergraduate Handbook. Each subject is worth 12.5 points unless otherwise specified.
|Introductory Microeconomics (compulsory)||Principles of Marketing||Core program elective, e.g. Finance 1||Mind, Brain and Behaviour 1|
|Introductory Macroeconomics (compulsory)||Quantitative Methods 1 (compulsory)||Managing and Leading Organisations||Mind, Brain and Behaviour 2|
|Quantitative Methods 2 / Introductory Econometrics (compulsory)||Consumer Behaviour||Biological Psychology||Developmental Psychology|
|Organisational Behaviour (compulsory)||Business Communication||Personality and Social Psychology||Cognitive Psychology|
|Managing Entrepreneurship and Innovation||Organisations, Ethics and Society||Product Management||Developing Persons in Social Worlds|
|Strategic Management||Internet Marketing||Neuromarketing||Psychological Science: Theory and Practice|
#This is a sample course plan only. Subjects offered may change from year to year.
|Compulsory subjects||Marketing subjects||Finance subjects|
|Breadth component||Management subjects|