Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
Learn more about the Department of Management and Marketing.
Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.
I chose Melbourne Commerce because I wanted a highly regarded, world class degree that would challenge me to think outside the box and broaden my knowledge in a range of areas. I believed that the University of Melbourne would open the most doors and provide varied opportunities for enrichment and experience. Overall, the BCom has given me a better perspective of the business world and provided me with the skills required for in-depth analysis and research.
BCom graduate; now works at PwC Australia
Major in marketing
The Bachelor of Commerce major in marketing requires you to complete a sequence of at least four marketing subjects. it is designed to build progressively on your knowledge in the discipline and help you develop expertise in core marketing functions. Here are marketing subject options you can choose from:
|Laying the foundations||Principles of Marketing||Market and Business Research|
|Acquiring core skills||Consumer Behaviour||Brand Management||Strategic Marketing||Entrepreneurial Marketing||Global Marketing|
|Developing deeper knowledge||Internet Marketing||Product Management||Business Ethics||Neuromarketing|
|Learning through practice||Global Management Consulting||Management Consulting||Business Case Analysis|