Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.

Learn more about the Department of Management and Marketing.

Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.

Ratchadakorn WongphothiphanI am majoring in marketing and management because I found both majors to be very practical and applicable in real life. In our subjects we use recent case studies and assignments that encourage students to think critically and understand how the concepts taught could be applied to different circumstances and business contexts. I love the unlimited creative reign in my marketing classes.


Ratchadakorn Wongphothiphan
Current Bachelor of Commerce student
Melbourne Global Scholars Awardee

Marketing subjects as breadth

Sample course plan - Bachelor of Commerce1
Major in Marketing

Year 1 Semester 1 Introductory Microeconomics Quantitative Methods 1 Principles of Finance Breadth
Semester 2 Introductory Macroeconomics Accounting Reports & Analysis Principles of Marketing Breadth
Year 2 Semester 1 Organisational Behaviour Commerce Elective Commerce Elective Breadth
Semester 2 Market and Business Research Commerce Elective Commerce Elective Breadth or Commerce Elective
Year 3 Semester 1 Level 3 Marketing Commerce Elective Commerce Elective Breadth
Semester 2 Level 3 Marketing Level 3 Marketing Commerce Elective Breadth or Commerce Elective

Key

Core Marketing Major Breadth
Commerce Electives Breadth or Commerce Electives  

1This is a sample course plan only. Subjects offered may change from year to year. You will be advised of current subject offerings prior to subject selection and enrolment.