Studying marketing will provide you with the tools and skills you need to deliver the right message and build relationships with your audience. The study of marketing offers strategies that help you understand your customers and successfully target their needs, which is essential in any industry.

The following breadth tracks are available to students enrolled in a non-Commerce degree:

Marketing Communications and Branding (3 subject track)

Examine the value of desirable brands as corporate assets, and why being able to communicate effectively with your customers is a major determinant of business success.

First year

MKTG10001 Principles of Marketing

Second year

MKTG20006 Brand Management

Third year

MKTG30010 Advertising and Promotions

Please refer to the University Handbook for more information on this breadth track. These subjects are not approved as breadth for Bachelor of Commerce students. Note that breadth tracks are designed to be taken as a sequence, so higher year subjects will have prerequisites.

The Mind of the Consumer (3 subject track)

Explore exciting and useful insights into why consumers behave the way they do.

First year

MKTG10001 Principles of Marketing

Second year

MKTG20001 Consumer Behaviour

Third year

MKTG30008 Neuromarketing

Please refer to the University Handbook for more information on this breadth track. These subjects are not approved as breadth for Bachelor of Commerce students. Note that breadth tracks are designed to be taken as a sequence, so higher year subjects will have prerequisites.

Marketing Strategy (3 subject track)

Develop knowledge and skills that will help you identify and execute appropriate and effective marketing strategies.

First year

MKTG10001 Principles of Marketing

Second year

MKTG20008 Strategic Marketing

MKTG20009 Global Marketing

Please refer to the University Handbook for more information on this breadth track. These subjects are not approved as breadth for Bachelor of Commerce students. Note that breadth tracks are designed to be taken as a sequence, so higher year subjects will have prerequisites.

Product Management (3 subject track)

Get the most out of your products and services - learn how to position them in the market and respond to the needs of your audience.

First year

MKTG10001 Principles of Marketing

Third year

MKTG30011 Product Management

MKTG30003 Service and Relationship Marketing

Please refer to the University Handbook for more information on this breadth track. These subjects are not approved as breadth for Bachelor of Commerce students. Note that breadth tracks are designed to be taken as a sequence, so higher year subjects will have prerequisites.